Are you looking for a reason why your website traffic dropped down suddenly? If so, then in this article i shall guide you through the top 5 reasons for website traffic going down.
5 Reasons Why Your Website Traffic Dropped
If you have a problem with your site traffic going down suddenly, then Here are the top 5 reasons for your website traffic being down:
1- Google Update:
Google usually rolls out broad core updates that can affect your website traffic; that can be the first and most important reason for website traffic going down.
You can check the update and wait for the start and end of the broad core update. Google Search Console and Analytics give the indication by a drop-down graph to show lower traffic on your website.
2- Google Penalty:
A Google penalty is also a big reason for the drop in traffic on your site. If you violated your Google rule and guideline, Google will punish your site in the form of a Google penalty.
You may again check these errors on Google Search Console and Google Analytics through graph representation.
3- Crawling issues:
Sometimes Google does not crawl your site; that causes lower traffic on the site. There are two main reasons for not crawling: either a website issue or a hosting platform. You check these issues, though, screaming frog.
4- Seasonality of traffic:
Your site traffic also depends on your product and service demand. If it is seasonal, that may affect your website traffic.
5- Backlinks:
For ranking and getting more traffic on the site, backlinking is so important. Sometimes backlinking may cause increased traffic and sometimes lower traffic. You check these backlinks through Semrush.
Also Read: Top 5 Best Google AdSense Alternatives
Conclusion:
There are many reasons for site traffic being down; those 5 reasons are the most important. But if you have any one of them, then check and resolve it. If you still have any questions related to the website traffic being down, you can contact us by email.
